I know the WSJ just had an article this week about the death of cupcakes. Crumb’s shares are trading at a low, there are cupcakes everywhere. And I know this, maybe it’s a little bit of a fad. But I still like a good cupcake (Sprinkles comes to mind), and it’s still a nice treat. Of course we had to stop in the new House of Cupcakes on 7th Ave. We walked by today and you’d have no idea from the crowd inside that cupcakes are apparently dying. They did win Cupcake Wars and the original is in Princeton, NJ.
We tried the Chocolate Cheesecake Brownie. Very rich, but I love a good chocolate icing. This wasn’t light and fluffy. I’d put it in the Dunkin Hines category, which I have nothing against.
They took the Sprinkles display idea with holes for the cupcakes and easily rotating flavor circles. The store is really well done. You can’t put 2 finance minded folks in a place like this without thinking about these things. Very professional pictures line the walls, nice display cases, stenciled slogan around the counter. It has the sense of a design consultant being involved.
August 2013 Update: It’s CLOSED! We walked by here August 26th and it’s gone!